Your activity on the WVA website
World Vision Australia uses cookies and another tools to collection information about how you interact with our website for a variety of reasons that include allowing us to improve the user web experience, provide us with web data analytics, improve our services and market these effectively. We provide you with options below on how you can control the way this information is used.
What technologies are used to collect this information?
We may use various technologies such as cookies, internet tags, pixels, or web beacons, and via navigational data collection (log files, server logs, and clickstream data). Cookies are small pieces of text used to store information in web browsers or on your device, which receive identifiers and other information related to your devices. Other technologies include pixels which operate in a similar way to cookies but allow us to send data related to multiple events and optimise our advertising performance. In this policy, we refer to all of these technologies as “cookies” or “analytics tools”
How are cookies and analytics tools used?
· Required: To deliver core features on our website, such as remembering users who have logged in or enabling us to deliver security measures which help prevent spam, phishing attacks, and other security threats. This ensures your use of our services are not disrupted, and your items will stay in the cart when you add them.
· Performance: To understand how you interact with our website to ensure you get the best experience. This information cannot be used to identify an individual but may include information such as the data and time of your visit, the pages you view and other interactions with our website so we can improve our website.
· Marketing: To enable us to personalise advertising on external platforms such as Facebook and Google. Certain information related your visits to our website interactions with our web campaigns or products may be tokenised using analytics tools and sent to external parties (Facebook/Meta and Google) for advertising optimisation and to understand whether our content is effectively promoting our work (ensuring we are using resources appropriately).
When WVA discloses hashed data (which may include your email address, phone number, name, and details of your device, browser, operating system, and mobile network) to that third party, only those third parties that already have the token in their records (because you have an account with them) can recognise your information.
How you can control how your information is used.
· When you visit our website, you can choose to reject Marketing analytics tools. If you do, only performance analytics will be conducted which does not collect personal information and those tools which are required to make our website operate.
You can also take control over your personal information using one of the following options:
· Turning off or opting out of cookies, analytics, personalised ads
You may be able to adjust your browser to turn off use of “cookies” or for it to notify you when cookies are being used. The http://www.aboutads.info/choices web pages provide useful information on your ad choices and how you can limit ad tracking.
However, if you disable cookies, you may not be able to access certain areas or take advantage of certain features on our website. Pixels can be managed directly with external parties (Facebook and Google) or by rejecting Marketing cookies.
· You can also adjust your advertisement options directly with the third-party platform.
· Facebook: via Ad Settings or Ad Preferences menu.
· Instagram: via Settings > Accounts Centre > Ads > Ad Preferences >Ad Settings.
· Google Analytics: https://tools.google.com/dlpage/gaoptout/.
When you visit and interact with a third-party website, we recommend you read that third party’s privacy policy as any of the personal information provided and your interactions with that page are outside our control. You may also find information on how you can control targeted marketing or turn off some of these features.