World Vision wins gold at Festival of Media Awards: 1000 Girls the real winners

Friday, March 29, 2019

World Vision’s efforts to see the lives of 1000 girls in developing nations sponsored by Australians before the 2018 International Day of the Girl was last night recognised as the Best Integrated Campaign of the year in the Asia Pacific Festival of Media Awards held in Singapore.

Acting Head of Marketing for World Vision, Emma Jayarajah, said the team was proud of the impacts the two month campaign continues to have on the lives of those sponsored through the award-winning two-month campaign.

“The idea behind our 1000 Girls campaign came from recognition that girls in developing countries often suffer harsh realities including being forced into child labour and marriage while they're still children,” Ms Jayarajah said.

“Child sponsorship helps address this by providing education to both the sponsor child and their community – helping them to break this cycle.”

Executed through the World Vision Australia creative team, led by Creative Lead Rory Ellis, and in conjunction with World Vision Australia’s media agency partner Havas Melbourne, World Vision invited people to join the movement to sponsor 10000 girls before October 11, the United Nation’s International Day of the Girl Child (IDOTGC).

The campaign ran for eight weeks leading up to IDOTGC, using this date to raise sensitivity to the gender inequality and hardships that girls in developing contexts often face.

Executed across a range of broadcast, out-of-home, content and digital media channels, and using real stories of girls who were being positively impacted by child sponsorship, the strategy worked.

In only two months, more than 1565 girls were sponsored.

“That's 1565 girls who are being helped to break the cycle of gender inequality – and thousands more dreams that can be realised. Through sponsorship, these girls can take back their childhoods and their basic rights, like education. It’s a chance for girls to write their own futures – and it was a very fitting way to mark the 2018 International Day of the Girl,” Ms Jayarajah said.

“Of course, this isn’t the end of the movement. We continue to encourage Australians to sponsor girls – and boys – through World Vision 365 days a year and are busy working on a new campaign target for the 2019 International Day of the Girl.”

For more information visit www.worldvision.com.au/donate/help-communities/sponsor-a-girl

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