Asking for donations
So, you’re all signed up and you’ve got your online fundraising page looking sensational. Now you just have to ask people for donations. We know it can be awkward, so here are some tips.
Get your head around the issue
Get your head around the issue of global hunger and hunger in Malawi and what World Vision will do with the funds you raise. This will help you out a lot when it comes to brainstorming fundraising ideas and asking people for money.
The internet is your friend
Here’s a list of ways you could raise money without even leaving the couch using your smart phone, tablet or computer:
- Facebook post or message, linking to your fundraising page
- Twitter post linking to your fundraising page
- Email your contact list
- Blog post
- YouTube video
- Tumblr post
- SMS (okay, so it’s not via the internet, but you get the picture)
The key is sharing your online fundraising page. Make sure to include a link to this in your fundraising post or message, along with why you’re doing the 40 Hour Famine, where the money goes and how people can donate.
Email template: Personalise and send this around to all your contacts
“Dear [friend’s name],
I’m doing the World Vision 40 Hour Famine on 16-18 August. I’m going without food (or whatever it is that you are giving up) for 40 hours to raise money to help kids around the world who are suffering because of chronic hunger. I’m giving up for 40 hours, so I’m hoping you can give up some of your hard-earned cash to support me with a donation.
My goal is to raise $____.
You can donate easily online via my fundraising page [include a link to your fundraising page].
Thanks for your help.
Make it personal
You could tell people statistics all day, but until you give people a personal connection, they’re unlikely to support you. Many people don’t know that you can give up things other than food either.
So, why are you doing the 40 Hour Famine? What are you giving up? And why do you care? If you can convey this clearly to your potential supporters, you’ll be much better off.
Don’t be afraid to inject a bit of humour and personality into your emails, either. Global hunger may not be a light hearted issue, but you’ll get way more donations if you add a bit of fun to your email!
Tell them it's online and easy
Yep, with your online fundraising page it’s easy for supporters to donate online using a credit card. Plus, it’s more efficient for World Vision, reducing the costs of processing donations, which means more funds available to help hungry kids.
Your online credit card donors will get a receipt emailed to them. People can also donate using BPAY and print out the onscreen payment confirmation to use as their receipt.
The most effective way to collect donations is online.
It’s quicker and easier than collecting cash and it reduces the cost of processing donations for World Vision Australia – which means more funds to help hungry kids.
Use our email template and follow our tips on how to ask your friends, family, colleagues, club members, teammates and any other people you know for a donation. Remember, helping to fight global hunger is a great cause, so don’t be shy!
All donations must be received by World Vision by 30 September 2013.
Remember: Don’t wait until after the 40 Hour Famine weekend to collect your donations.
Keep an eye on your fundraising page to make sure the money is coming in.
You should try to collect your donations before the 40 Hour Famine weekend so your fundraising thermometer remains up-to-date on your online fundraising page.